Launch of new advertising campaign

RWD Schlatter has launched a new advertising campaign and realised a new series of images for it. At the centre are individually staged subjects in which the high-quality doors from RWD Schlatter are shown in specific life situations. The scenes visualise the functions and services RWD Schlatter offers and how versatile the products can be used in everyday life. A special feature of the campaign is that only RWD Schlatter employees are in front of the camera. This deliberately focusses on authenticity and creates realistic situations.

Sound insulation that works

The first motif focuses on sound insulation. The motif vividly illustrates how important functioning commercial doors are for peace and quiet and concentration in neighbouring rooms.

An open wooden door with a red poster reading ‘Soundproofing that works’ and the lettering ‘RWDSchlatter’. Behind the door, a person with long hair, a brown leather jacket and leopard-print trousers is holding an electric bass in a playing position; a perforated acoustic wall and a bass amplifier are visible in the room, and the door handle and light-coloured wooden floor can be seen.

We say thank you

This motif shows a festive moment behind an open door. The scene symbolises the fact that doors connect spaces and make encounters possible. At the same time, the motif symbolises collaboration with customers, partners and employees.

Smartly refurbished, like new

The third subject depicts a renovation situation. The scene stands for well thought-out renovation solutions in which existing doors are modernised, maintained and brought up to the latest technical standards. Regular maintenance helps to extend the service life of doors and guarantee their security functions in the long term.

Frames refurbished like new

The fourth motif shows a frame renovation. The motif symbolises the comprehensive door frame service offered by RWD Schlatter. Damaged or outdated frames can be professionally repaired, adapted or modernised without the need for a complete replacement. This preserves the function, security and appearance of the entire door system in the long term.

An open white interior door with a red sign reading ‘Door frames refurbished to look as good as new.’ A tradesman wearing a welding helmet is kneeling and welding on the door frame; sparks are flying, the welding torch and cables are lying on the floor, and a large industrial hall can be seen in the background.

New campaign in use in many places

The new motifs are now being used in various places. They appear in adverts, social media, flags, building advertising and on various advertising spaces such as bus advertising. Further applications are already in preparation and are being implemented on an ongoing basis.